Nalu is a project for a pilates studio that embodies calm energy and mindful movement. The goal was to design a balanced, contemporary logo that reflects the physical and emotional rhythm of pilates practice.

Exploring the word ‘Nalu' reveals it translates to “wave” in Hawaiian. This led me to focus on soft curves and a muted, natural tone palette rather than bright and punchy colours. The final logo conveys fluidity and mindfulness through simplicity.